Marketing Services

Internet Based Marketing

Marketing your book on the Internet is essential in today's market. From setting up your own author Web site to connecting with readers through social networks, our Internet Marketing services can help you establish a strong online presence.It is an all-inclusive term for marketing products and/or services online – and like many all-inclusive terms, internet marketing means different things to different people. While the obvious purpose of internet marketing is to sell goods, services or ad   

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Author Website Design

A website is an essential piece of any marketing plan and enables readers to find you and your book online. Broaden your promotional efforts and increase your chance of discovery with your own custom website.


You don't have to be technologically savvy to have a website. Our Web design team has the technical skills and knowledge to help you get started. Once we set up your website, if you can use a computer and have access to the Internet, you can start using this personalized tool as a central piece of your online marketing strategy.


Google Advertising 30,60 and 90 days 


Google Display Network Marketing services. This set of services lets you position your book ad on a selection of Google and affiliate websites that your target readers here and around the world frequently visit.


With Google Display Network marketing, you can run your book ad on over 2 million Google partner websites plus specific Google websites including Google Finance, Gmail, Blogger, and YouTube that show AdWords ads. This network also includes mobile sites and apps.


Google Display Network Marketing (30,60 and 90 days)


Creation of your book ad in different formats: website text ads, website image ads, and mobile website ads

Placement of your book ad on websites relevant to your book on the Google Display Network for 30 days


WHAT YOU NEED TO KNOW:


Google is one of the largest display networks with an amazing reach of 90% of internet users in over 100 countries, 4.3 billion daily page views, and 1 billion monthly visitors. There are over 2 million partner/participating websites, plus specific Google websites—including Google Finance, Gmail, Blogger, and YouTube—that show AdWords ads. This network also includes mobile sites and apps that show ads.*



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Search Engine Optimization

Search Engine Optimization

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Search Engine Optimization

Search Engine Optimization

Search Engine Optimization

Making it visible and searchable in different search engines is another thing. The process of SEO starts when one searcher (a book enthusiast, most likely) types in a query in Google. Our job as your marketing experts is making sure your website, containing all your work, will be on the first 2 pages of the search results for your book. 


Book marketing has never been easy. Although we are still investing in traditional marketing, banking in this innovative type of marketing has surely leveled up the book marketing field.

Radio Advertising

When you are just starting out as an author or on the stage of re-branding your published book, the luxury of connections and prestige can be limited. Which is why Editor's Press and Media has come up with numerous ways on how to jumpstart your book marketing. One book marketing strategy we prepared for our authors is in the form of live broadcast or live radio interviews.

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Bookstore Fundamentals

Even in this digital age, brick-and-mortar bookstores are still leading as the best market for drawing customers. Despite the presence of online bookstores, there is still a great number of readers who prefer to go to mega bookstores and dig for great finds of books. However, it continues to become difficult for authors, particularly for self-published authors, to get their books into the local bookstores as there are several factors they should take into consideration, especially choosing a new title. This becomes a great hurdle for our self-published authors. 


Now the Book Retail Service is making it easy! We are giving your book a chance to be included in the shelves of bookstores nationwide by guaranteeing that your book will be picked up by retailers to be stocked and displayed! Aside from your existing marketing plan, what best way to earn profit but to let retailers purchase your copies in bulk. The goal here is to have your book being sold through retailers’ purchases and, at the same time, to earn a great amount of royalty from it.


Inclusions:

  1. Ensuring your book to be physically available in bookstores for your readers to buy (All we have to do is create the demand.)
  2. Targeting bookstores in your area or other places
  3. Targeting distribution timeline (6 to 12 months)
  4. Notifying you what bookstore(s) has/have your book physically displayed for sale and provide you their contact details
  5. Assigning your book a dedicated bookstore retail director, preferably a team, who will initiate contact with physical bookstore managers to have your book available for sale
  6. Coordinating with book distributor partners to distribute your book to physical bookstores
  7. Placing your book in a book insurance for 36 months

Book Store Insurance Program

The ability to return unsold copies and get a complete refund is a primary requirement among book sellers in stocking print books. To meet this strict industry standard in book selling, Editor's Press and Media offers the Book Returns Insurance.


Why tag your books returnable?


When books are tagged as “returnable,” any unsold copies can be returned to the distributor.

The author will not be responsible for shipping cost in returning the unsold copies back to the distributor.


Royalties will not be affected regardless if the unsold copies are returned.

  • 12-month Book Returns Insurance
  • 24-month Book Returns Insurance
  • 36-month Book Returns Insurance



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Publicity

Publicity Campaign

Publicity marketing is all about targeting the media to spread the word about your published book. You need to reach out to respected local and national media outlets with a compelling newsworthy write-up encouraging them to read and write about your book. Editor's Press and Media has a team of experienced and seasoned professionals to help youand your book, gain the publicity and media buzz that you deserve.

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Newswire

This is utilized by companies and PR agencies to spread news stories to journalists/bloggers and online media. These services often make much of the size of their databases and offer their ability to reach these journalists as a key selling point. 


What do you get when you sign up for this service?


An optimized press release prepared by a professional writer, with carefully worded keywords inserted into the write-up to give it a better chance of being crawled by Google and, in turn, read by online media outlets.


Distribution of your press release to as many as 30,000 opt-in organizations and to more than 250,000 online news subscribers through our newswire service partner, PRWeb. (While we cannot guarantee which websites and media outlets will feature your press release, our distributed press releases do commonly appear on websites like Google News, Yahoo News, and other websites where organizations search daily for relevant news and topics for story ideas.)

Press release tracking for one month 

What is PRWeb?

PRWeb  is the front runner in online news distribution and publicity. They distribute online press releases to a powerful online syndication network, provide list of industry-specific organizations and social media networks.

Press Release

With over 300-500 media outlets that we are associated with, it has been proven that a book’s searchability, readability, and reachability will exponentially increase in a shorter duration. The intricate interconnection between these media outlets and some factors has been studied and well researched by our marketing experts to ensure a highly individualized approach for each book.Our connections are just but the first step in the chain reaction of publicity marketing. With the help of our PR professionals scattered all throughout the globe, a newsletter written by these experts will be delivered to all available media outlets to warrant a newsworthy press release for the public..

Social Media Coach/ Publicity

Social media marketing is the perfect platform to promote your book. It helps you quickly find your ideal and targeted audience and is easy to get started with. The trouble is, if you’re not an expert, it can quickly become overwhelming. 


Here’s a breakdown of what the Social Media Coach service has to offer:


  1. Social Media Publicist. Your social media publicist will work with you to make sure you can continue seeing results for months or years to come.
  2. Social Media Plan. Your publicist will develop a custom plan that includes content suggestions for your social media channels. This document will provide you with examples of the types of posts that will resonate with the audiences you specifically want to reach.
  3. Training Sessions.Your publicist will provide a guided training session designed to help you become more comfortable and familiar with various social media platforms, allowing you to build the skill set you need to succeed in the social media space.


Networks your publicist will educate you on the following:

  1. Facebook. One of the most popular social media websites that allows users to reach their target audiences through a custom author/book fan page.
  2. Twitter. A social media microblogging service that allows registered members to broadcast short posts called “tweets” that are limited to 280 characters and engage with other like-minded users on trending topics and/or current events.
  3. . WordPress. A blogging platform that provides key information on the author and book and allows authors to showcase their thoughts in essay and article form.


Being a part of the social media community is all about communication, engagement, value, and trust. Now is your chance to work with an expert who will help you find your niche and unique voice among millions of active users.


The Sensationalist (5 Professionals)


For a title to perform excellently, an author must tap the proficiency of specific agents who have good understanding on the causal conjunction between the seller, the product, and the consumer as this would be pivotal to the success of book publishers. For example, a book marketer studies the plausible areas of opportunity for a title while a researcher explores useful materials and examines possible flaws in a marketing design. A statistician, on the other hand, works on theoretical and applied statistics and their impact on the work in progress while a book analyst investigates the trends and the applicability of a book genre to the changing demands of different markets. Lastly, a bookstore distributor is very useful in guaranteeing book availability and returnability, and in ensuring circulation is profitable and balanced between the author, his publisher and their retailers. Altogether, this five-man team creates a seamless system in implementing sales plans for an author’s book career.


Events


To be noticed and enamored by the crowd is one of our focal roles to help our authors in leaving their mark in self-publishing history – and what better way can we do it but to include them in prestigious events showcasing the marvels of their books. The curious amalgam of people gathering from all walks of life creates a perfect atmosphere for both artistry and business to fit in a single puzzle.

Listed below are the affiliated events that we have in line to stage your work – your book.